Whether you’ve got your eye on the world of content creation, publishing or writing, the New Year brings with it a sense of a fresh new start. With it, too, come predictions. Of which some are worth taking a look at, at least when it comes to content and you’re business in 2013.
A vital trend in the coming year is the increased emphasis on visual and multimedia content. Writing will always be important, without a doubt, and won’t be replaced but it will be increasingly supplemented by creative content marketing via video, info-graphics and the like. In fact, some industry experts believe that multimedia is the future of content as we know it. Mobile and social applications will also continue to grow in importance for smart marketers as traditional advertising continues to diminish as a priority.
The importance and impact of content marketing is clear. With that said, the coming year will see increased adoption and execution on well thought out marketing plans that will increasingly gain a greater share of the marketing pie. Marketing budgets aren’t dissolving or disappearing, but simply being reallocated to content, which is still plenty cheaper than display advertising or TV commercials.
Since businesses will need to continue to create more sophisticated and engaging content, good writers, videographers and info-graphic designers will be in high demand. If you fall into one of these categories, 2013 will be a good year for you.
If your business needs help starting your content marketing strategy or you simply need an extra hand, give the professionals at GoLeads a call to find out how easy it is to start 2013 off right. Or, visit them online at www.goleads.com to learn more.