Social media marketing is key to customer retention, which is just as important as prospecting. Use social media to engage current customers and develop a higher rate of retention.
· Engage your customers in relevant conversations.
· Respond to comments on social media sites in a timely manner.
· Treat complaints and concerns with a professional courtesy.
· Reward and recognize your best followers.
· Invite offline customers to join you in your social media circle.
· Repost and link to relevant blogs, tweets and Facebook posts written by others in your industry.
How do you retain your customers? Is social media part of your approach? The more you participate in social media, the more online visibility you have. Though your online presence may not lead directly to sales, it is vital to improving brand recognition, brand trust and loyalty. If you don’t have social media accounts set up and active, you’re missing great opportunities.