Business owner’s focus on sales leads and lists, but according to these stats and facts, they should also put some effort in SEO and blogging. While sales lists help with outbound calls and more traditional marketing pieces, SEO work and blogging help with inbound calls and brand recognition. Take a look at these facts and then decide how to incorporate SEO and blogging with your sales lists and leads to truly round out your marketing efforts:
· “57% of B2B marketers say SEO has the biggest impact on their lead generation goals.” (Mindjumpers)
· “Social media sites and blogs reach 80% of all U.S. internet users.” (Mindjumpers)
· “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. 92% of blog users who posted multiple times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly.” (Marketing Charts)
· “For those looking to outsource, a professional consultant will generally charge $1,000-$3,000 for setting up a blog, $1,000-$3,000 per month for ongoing content development/editing, and ballpark of $200 for a single guest post.” (Mack Collier)
· “Search provides the highest quality leads. According to research by HubSpot, “SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%).” (Marketing Charts)
· “Social networks and blogs account for 23% of all time spent online — twice as much as gaming.” (Mindjumpers)
· “Blogs are the single most important inbound marketing tool. “When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%.” (Marketing Charts)
· “The most popular frequency for blog posting is weekly (60% of bloggers). Just 10% post daily.” (Marketing Charts)
· “B2B companies with blogs generate 67% more leads per month on average than non-blogging firms.” (Social Media B2B)
When you want to do more than call from your leads list or mail out more postcards, consider adding SEO and blogging to the mix. According to many of us in the sales/marketing/business world, a combination of efforts reaches the intended audience. So be bold and add to your traditional marketing moves with lists and sales leads and incorporate SEO and blogging.