Is your Brand New Business (or Established Business) Easy to Work With
Regardless of how many sales leads or consumer leads
you have, if you’re a brand new business or established one, you won’t
see much repeat business
or referred leads if you’re not easy to work with. With several
companies offering products or services similar to yours, set yourself
apart by being known as “the company who’s easy to work with.” This increases your sales leads and enhances and supports your brand equity.
Always provide exceptional customer service. Calling on your sales
leads and new customers should be a pleasant experience for your sales
executives and the customers. Questions and concerns by the client
should receive a prompt response with courteous interactions. Both
parties should enjoy and appreciate the ease of the relationship. As a
business owner or sales executive, you should always provide the best customer experience with all points of contact.
Review how your brand new business, or established one, handles a few things:
- Are you losing customers because of time zone differences? If you
have customers across the country or internationally, 2:00 their time
might mean no one’s available to answer the phone in your office. If
your customer never reaches someone in the office, you will have reduced
consumer leads. How do you deal with this? What is your solution?
- Is your website clean and uncluttered, easy to navigate and
understand? How easily can a customer email their sales representative
from the website? Can brand new businesses or clients find your phone number or local contact information?
- Do your clients talk to a person on the telephone or do they get
passed on to a computer-generated phone system? How much time does it
take to get a “live” person on the phone? Is it nearly impossible to
talk to a customer service representative? This leads to great
frustration and loss of clients.
- How simple is it to get information from your website?
Do all the informative forms work? Do your responses include answers
that will help your sales leads move into buying mode? Do you include
names and contact information of salespeople so when the potential
customer is ready, they can buy without a hassle?
Working with consumer leads, sales leads and growing your consumer base
takes more than just a great product or service. B2B and B2C
organizations all benefit from being easy to work with. Make sure your
business is easy to work with.