Social Media Impacts Your Business
Businesses find success when using social media appropriately. It is used to generate mailing lists,
give customers a voice, reach millions of U S households and generate
discussion. Social media is a tool that touches potential clients and
keeps you connected with your current ones. Mailing lists, traditional
marketing and on-going sales efforts are still key in reaching U S
households and other customers, but integrating social media into your
sales, marketing and customer care plan is a good idea.
Using social media:
- Establishes yourself or your business as a trusted source of information.
- Positions yourself as an expert.
- Encourages networking with like-minded customers and companies.
- Builds a community based around your business, products and services.
- Reaches a new audience.
- Builds brand awareness.
Social media gives customers a voice to discuss your products and
service. It also gives an opportunity to see what others say about your
business. Listening and interfacing with customers through social media
results in improved customer loyalty, higher customer satisfaction and
better branding results. It also garners more leads
for mailing lists and hot prospects. However, none of this will occur
if you don’t frequently and consistently tend to your social media
outlets. You also won’t find great success reaching U S households or
new businesses if you utilize only one form of social media.
Use these five essential outlets for social media to impact your business:
- Blogging: Comment on other relatable blogs and keep your blog current.
- RSS: Use this to help you repurpose and republish published content and create your own.
- Social Search: This helps you increase, improve and manage your businesses reputation.
- Social Bookmarking: Tag others content and encourage others to tag
yours. It will increase your search traffic and give you more
opportunity to reach U S households and businesses not typically on your
radar.
- Micro: Utilize the quick engagements Twitter, FriendFeed, Plurk and Thwirl offer.
Do it yourself or hire a pro; if you don’t utilize social media for
your business, you’re leaving money on the table. Use it in conjunction
with your traditional mailing lists and marketing strategies. Use social media to boost your business.