In today’s competitive digital environment, you can never underestimate the influence and power of good, consistent content marketing as part of an overall comprehensive marketing plan. What simply was a buzzword just a few short years ago, “content” is now a business necessity and a plays a major role in most large and medium sized company’s marketing and brand strategies. Companies such as Kodak, Coca Cola, McDonalds, IBM, and more, have been doing it for a while now. If you’re a small or medium sized business that isn’t focusing on content creation as a means to promote your product or service, or build brand awareness, you’re simply falling behind. Don’t worry, however, because it’s not too late to start.
The great thing about content marketing is that it has the potential to successfully influence a buyer at every phase of the customer lifecycle. For example, when an individual is doing their initial research on a product or service, they typically start online. Good, smart and meaningful content is going to help your business get in front of that customer when they’re looking for your product or service. It’s also going to have to effectively and precisely position your brand as the one to trust, the top of the line.
Likewise, once the customer has done their research and is ready to make a decision, they’re going to go with the company that has the best presentation, the best educational content and has the best product their seeking. They get that from your content and your words. Again, great content in the form of articles, blogs, social media, etc., is what is going to make an impact on the consumer’s decision. Remember, however, that that impact could be either positive or negative, so you’ll want to be careful in how your present yourself through content creation.
Lastly, good content generation is going to keep that customer coming back and keep them engaged with your products or brand. Smart, optimized content can turn your customers into advocates, which is priceless in monetary terms.
If you’re struggling with your content marketing, don’t know where to start or how to get it done, or you’re simply looking for someone to fully handle this important aspect of your business, turn to a premier and professional content provider. Check out www.hooplaconnect.com for more information.