A mobile app is software that gets downloaded onto mobile devices, like smart phones and tablets. It integrates with the devices’ system and makes instant interaction possible between consumers and products/businesses/services. Mobile apps create interactive experiences wherever a person has a connection. This is why more and more businesses consider having mobile apps. Here are a few more reasons mobile apps are important for most businesses:
-
Mobile apps improve your visibility. Many consumers rely so heavily on their smart phones and tablets they don’t get on their computers unless it’s for school or work. People browse the Web from their smart phones, shop on their tablets and manage their bank accounts without ever talking to a teller or turning on a computer. People use their portable electronic devices to connect with their wants and needs. Mobile apps suit them and their interaction preferences.
-
Mobile apps can reduce your marketing spending. Because so many people refer to their smart phones or tablets when shopping, researching and doing daily tasks, they are constantly alerted to you, your products and services through your mobile app. No need to spend big dollars on billboards, newspaper advertising or radio spots. People who download your mobile app see you all the time!
-
Your business, products and services are available 24/7 for anyone who has your mobile app. If you own a hotel and someone’s traveling, your mobile app makes it simple to reserve a room, send special requests and then find you. A specialty shop can benefit by showing its inventory. Sales teams can use mobile apps for their customers who are on the go, rarely in front of a computer buy always with smart phone or tablet access.
Not all mobile apps are created equal. Some only work on iPhones, while others are only compatible with Android products. Talk with your developer, or ask your mobile app provider how compatible your app is. With experts predicting over 50 billion mobile apps will be downloaded in 2012, compared to the 8 billion that were downloaded in 2010, it’s clear they are here to stay. Don’t miss out on the millions of prospects who use smart phones and notebooks to navigate their lives. Get your mobile app today!