When COVID-19 hit, many Ag business owners wondered whether they should continue to market their business. Of course, these Ag businesses quickly learned that without marketing, there was little chance their Ag business would survive the pandemic. Click here to read more details on this topic.

Innovation is the name of the game when it comes to marketing your Ag business in the time of coronavirus. Coronavirus is here to stay, and its impact will be felt for years to come. While that is an unfortunate reality, it is important to remember that Ag content that provides value to farmers and ranchers will never go out of style. Read more to know how covid-19 impacts content marketing in the ag industry.

Farmers who market directly to consumers are having to rethink everything they know about connecting with customers and prospects. Read more to know about this topic.

With spring and summer farmers markets in limbo due to the COVID-19 crisis, farmers who sell directly to consumers are in for some hard times. But as most of these farmers will tell you, they are not ready to give up on their livelihood. Click here to read more details on this topic.

When you get right down to it, inbound marketing is simply a method of drawing potential customers in rather than pushing a product or service on them. One of the most important ways this is accomplished is through the use of content marketing. Unfortunately, many small Ag businesses feel their content marketing efforts are falling short. Click here to read more details on this topic.

There is little doubt that the importance of inbound marketing is key in the success of businesses of all sizes. One of the biggest advantages of inbound marketing is its ability to increase leads and conversions. Click here to read more details on this topic.

In this Covid-19 crisis, it is natural to want to hunker down, bury your head in the sand and wait for the storm to pass. Now is one of those times. However, with serious challenges comes the opportunity to rise to the occasion and emerge stronger on the other side. Click here to read more details on this topic.

Inbound marketing can do wonders for an Ag business. This is why its popularity continues to grow among business that market to farmers and ranchers. Businesses across all industries that invest heavily in marketing online do so for a variety of reasons. About 25% say they look to online marketing to attract leads and convert sales. And these businesses are not disappointed. Click here to read more details on this topic.

Do your Ag customers know how much you care about them – not just their business? If you don’t reach out to them other than to sell, there is no way they will feel appreciated. It also means you are unlikely to establish strong, long-lasting relationships with customers. Read more to know the importance of letting your ag customers know how much you are.

An unfortunate reality in today’s digital world is that many Ag salespeople have a tough time engaging one-on-one with the farmers and ranchers they want to sell to. Regardless, building personal relationships is something Ag salespeople must know how to do if they want to succeed in the Ag industry. Click here to read more details on this topic.

Creating a connection with your target audience of farmers and ranchers is critical to the success of your Ag business. Unfortunately, in today’s digital world, many Ag salespeople are increasingly uncomfortable talking with customers and prospects. Click here to read more details on this topix. 

The ultimate goal of customer service is to make customers feel well taken care of and to quickly resolving any problems that may arise. However, it goes further than just problem solving. The best type of customer service involves a business being proactive, or making the first move, when a customer has an issue. A good customer service agent knows the difference between reactive and proactive customer service. Read more to know the difference between reactive and proactive customer service – and why it matters.

Ag businesses that focus on proactive customer service are committed to solving customer issues as quickly as possible – sometimes even before a customer is aware there is an issue. This type of customer service lets customers know that they are valued and that their needs are always taken seriously. It also allows a business to stand out among the competition. Read more to know why your ag business needs to focus on proactive customer service.

Providing outstanding customer service is the goal of every Ag business. What sets the most successful Ag businesses apart from the competition, is their ability to provide proactive customer service. Read more know about the importance of proactive customer service in the ag industry.

The holiday season is in full swing and many Ag business owners are in search of the perfect gift for Ag clients to let them know that they appreciate their loyalty. While the thought of giving business gifts can be stressful, it doesn’t have to be. The key is to stay within a budget and keep in mind some simple rules of business gift-giving etiquette. Click here to read more details on this topic.