The great thing about social media is that it is interactive. It lets you be heard, but gives your customers a voice, too.  Use it to create a relationship and connect with your clients. Smart companies and savvy business leaders use social media for marketing. They want the best social networking and social marketing management, so they often hire outside companies that specialize in Internet marketing, SEO work and social media management.

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Small and medium sized businesses know buyers are all about digital. Owners of these companies understand that traditional marketing, cold calling and direct mail cannot be used without online marketing, yet they continue buying mailing lists and sales leads. Wonder what they do with them? It’s no secret-they grow their business with traditional marketing effort ... More...

While you should incorporate technology into your marketing efforts, you shouldn’t forget the power of mailing lists and direct marketing pieces. Social media sites are all the “rage” right now, but if you’re not incorporating them with traditional mailing lists and consumer leads, you’re not being as effective as possible with your marketing reach. Direct mail, when paired with More...

We hear a lot these days about content marketing but can it really get us new customers?  Absolutely, but not if we take the usual blogger’s approach to content and content creation.  Money doesn’t drop out of the sky just because we produce high-quality material. We need to put some time, thought and planning into the marketing side of the content marketing equation and be willing to stick it out through the long r ... More...

We hear a lot these days about content marketing but can it really get us new customers?  Absolutely, but not if we take the usual blogger’s approach to content and content creation.  Money doesn’t drop out of the sky just because we produce high-quality material. We need to put some time, thought and planning into the marketing side of the content marketing equation and be willing to stick it out through the long r ... More...

If you’re a professional marketer you already know the power of good content and how it fits in to your marketing mix.  When you look back at advertising over time, you’ll notice that, traditionally, advertising was distracting.  It broke into our television programs and sitcoms, it was on the next page of that article you were reading and it was that flashing banner ad at the top of the website you landed on.  ... More...

Though some marketers might argue differently, employing direct mail using a targeted mailing list continues to be a viable and effective means by which you can increase sales and grow your customer base.  Whether it’s a consumer leads list or a business leads list, this is a great way to get your message out to your intended audience. 

When buildin ... More...

Everyone knows viral marketing can garner you and your business priceless exposure.  Viral marketing is an outstanding opportunity to build brand awareness in a crowded media marketplace.  The most challenging part of viral marketing, though, is understanding that much of it is out of your control.  Even the most thought-out campaign can – for whatever reason – fail to get off the ground.

To increase your odds of a successful viral campaign, there are some things to keep in mind ... More...

Ultrasound therapy is an effective way to treat many painful conditions as well as to promote tissue healing.  Some of the most common conditions that seem to respond well to ultrasound include tendonitis, osteoarthritis, bursitis, carpal tunnel syndrome, and sprains and strains.  And while ultrasound therapy was once reserved for pro athletes and the wealthy, today it is accessible to almost anyone.

Ultrasound therapy works by sound waves generated through a transducer head pen ... More...

No matter how much traffic your website is generating, it can always generate more. Many business owners believe that the best way to generate more traffic to their website is to have a slick design with compelling graphics and images. While no one would argue that those are great ways to improve your website’s appearance, the best way to increase traffic to your website is to improve its usability.

Jacob Nielsen is the author of “How Users Read on the Web.” According to Nielsen’s r ... More...

The importance of testimonials across all industries has never been greater. The Ag industry is certainly no exception. That’s becaus ... More...

Many small Ag business owners have a difficult time answering a very important question: How is your business doing? ... More...