Today, about 50 percent of all B2B queries are made on smartphones and that number is growing. In spite of this fact, almost half of all B2B companies—including Ag-based companies—report no significant investment in mobile marketing. So how can B2B companies catch up?
https://www.demandgenreport.com/features/industry-insights/disruption-leads-to-innovation-reinventing-traditional-marketing-for-the-mobile-age
If you want to connect with your B2B customers and prospects, you need to engage them where they are—on their mobile devices.
https://www.emarketer.com/Article/Mobile-Usage-Among-B2B-Buyers-Expected-Grow/1015024
Mobile devices are no longer a secondary consideration for B2B customers. Unfortunately, the realization that mobile-ready marketing and advertising touchpoints are necessary is only now starting to sink in for many B2B companies.
https://www.marketingprofs.com/articles/2017/32463/four-ways-to-use-mobile-in-your-b2b-marketing-strategy
You know that mobile marketing is not something you can ignore. But how do you get started?